Samsung slips further in Indian smartphone market during Q2 2022

Concluding updated: July 20th, 2020 at 09:11 UTC+01:00

Samsung's smartphone market share has been falling in Bharat due to intense competition from Chinese brands like Xiaomi, OPPO, and Vivo. The company lost its number one position to Xiaomi iii years ago and in Q1 2020, the company slipped to the number iii position, making manner for Vivo to grab the second position in the Indian smartphone market.

In Q2 2020, Samsung's market share slipped further to 16.8 percent as the visitor managed to sell but 2.nine million smartphones. Compared to vii.3 million units in Q2 2019, the S Korean business firm managed to sell 60 percent fewer units in the second quarter of this year. Samsung'southward smartphone market share in India during Q2 2019 was 22.one percent.

Samsung the merely smartphone make in the top five players with a reduced market share

Xiaomi's shipments fell, too, but it managed to amend its market place share from 30.9 pct a year agone to 31.3 percent during Q2 2020. Vivo shipped 3.vii million units and improved its market place share from 17.5 pct to 21.3 percentage during the same period. OPPO and Realme shipped 2.two 1000000 and 1.7 1000000 smartphone units, respectively, increasing their market shares at the expense of Samsung's.

While the Indian smartphone market shrunk to one-half during the pandemic, Samsung was the only make among the top five players to meet a decreased market share during Q2 2020. The company's rivals are offer more than feature-packed smartphones at lower prices, attracting more consumers. While the Southward Korean brand has improved its mid-range smartphones, slower Exynos chipsets are non helping its cause.

Samsung Bharat is planning to launch newer Milky way M serial smartphones with more than features and lower prices, and the company has a chance to prove itself amid anti-Communist china sentiments. However, it needs to be seen if that helps the company in improving its market share in Bharat.

Samsung Smartphone Market Share India Q2 2020 Canalys